Entrepreneurship According to Yvon Chouinard


Last week I revisited the book Let My People Go Surf and these two video presentations by Yvon Chouinard to help re-ground myself a little. I am in awe of many of the things Patagonia does and the ethic by which they do them. It never hurts to sit back and enjoy what great companies and leaders do and how they do them. Yvon has a lot of practices that make a lot of people uncomfortable in business, but it is hard to argue with their numbers and the fact they have no debt. Must be doing something right…

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